Inspiring Interviews | Josh Capeder
I love asking questions. This trait has inevitably led me down the road of science, which seeks to quantify many thoughts about why things are like this or that. What's more, I love asking people questions about themselves. It never ceases to amaze me how you can visualize a person's story just by asking them what they are passionate about. Hearing & seeing a snippet of biography is one of the most inspiring things overall (why do you think we love biographical novels and movies? It is no accident, folks!) For the rest of the year, I am aiming to get real life creatives, scientists, and visionaries stories on the blog, with questions both serious and silly.
For those of you who don't know, Josh Capeder is the AMAZING man who took it upon himself to construct the most beautiful of logos for GARB. I could not be more ecstatic about his work AND how awesome of a person he is! Josh has created brands for many local Charleston businesses, including Charleston Sports Pub, The Ritter Group, Ensemble Consignment Boutique, and Styledwell. Check out his stellar tees for this summer on his website (only $10, grab 'em while their hot!) alongside his gorgeous branding.
Without further ado, here are his responses to the questions I sent him recently.
So, Josh, what's your story?
My art career started around the age of 7. My grandma would go to the local newspaper and pick up leftover rolls of paper to hang on the hallway wall and I would draw long panoramic murals. I ended up taking painting lessons, and soon after realized I wanted to enroll in a school of the arts. After mastering design school, I was awarded a BFA in Graphic Design. I could not see myself working in a field other than the one I loved exploring while growing up!
What do you love most about Charleston, SC?
I enjoy walking through Charleston on a cool and quiet morning, imagining what it was like to be a resident hundreds of years ago. I love the architecture and the cobblestone roads.
Chocolate and coffee. Anything that tastes like chocolate or coffee, chocolate with my coffee.
If you could travel anywhere in the world, where would you go?
I've been planning a trip to Switzerland sometime in the near future. Many of my ancestors are from there and the Alps are a sight that I cannot wait to take in!
Most prized possession:
I will always chose my dog over anything else. She is magnificent and loves to hike just as much as I do, if not more.
How do you go about getting a good sense of what a specific company entails before you brand?
In conceptualizing for a well designed brand, I want to hear first all of the intimate details from my client about their company. Pulling as much information as I can from them, I even like to visit the location of the business to get a feel for them in action.
Favorite place for inspiration:
Sitting in my hammock hanging high in the Appalachian Mountains.
If you could have a superpower, what would it be?
If I had a superpower, it would be to swim underwater as fast as a Marlin and explore the other 70.8% of our planet.
My favorite rocks are those that I can skip. I could spend hours tossing in fascination by myself, just watching them bounce and travel on the flat water.
What would you tell someone who is trying to figure out if branding/graphic design is the career for them?
In my experience, I have found that an ample amount of research is key. You need research to discover what works well for a specific brand, the definition of a word, the meaning behind the symbolism, colors, and patterns, etc. After your research you should bring ideation to life through several rounds of rough sketches, otherwise those great ideas will disappear forever. Preliminary work is vital to this profession, you will never be able to jump onto your computer and create something with impact without it. If you can follow through with all of that, you will absolutely be successful.